Jetpack Distribution Bolsters Animation Slate Acquiring Indian Toon Mighty Little Bheem for MIPCOM 2020
9 Oct 2020
Ahead of MIPCOM 2020, Jetpack is further strengthening its animation catalogue with the quirky pre-school non-dialogue animated series comprising of season 1 (21 x 5.5 minutes), season 2 (28 x 5.5 minutes) and special episodes (3 x 6 minutes).
The deal sees Jetpack acquire rights for pay TV, free-to-air, catch-up and in-flight platforms globally.
Mighty Little Bheem is India’s first Netflix original animation and was released in 190 countries in 2019. More than 27 million households streamed the series worldwide in 2019, making it one of the best performing pre-school shows worldwide. It was also the top pre-school show on Netflix in the USA in 2019 and achieved a record-breaking 1.5 billion views on YouTube; and was the most watched video on the official Netflix kids and family YouTube channel.
Mighty Little Bheem is the international spin off of India’s most beloved animated character, Chhota Bheem. It follows the adventures of toddler Bheem, whose boundless curiosity – and extraordinary might – lead to mischief and adventure in his Indian town Dholakpur. He travels across Dholakpur making friends with everyone he meets in search of his favourite treat ladoos (an Indian sweet).
Jetpack Distribution CEO, Dominic Gardiner, says: “Mighty Little Bheem is a global sensation based on a loveable, curious and universally relatable toddler. As a parent, I can see lots to love about Bheem and it’s no wonder the show has captured the hearts of children and families across the globe. It’s high quality in a unique setting and is a fantastic addition to our burgeoning catalogue.”
Sharing his views, Green Gold Animation Founder and CEO, Rajiv Chilaka, said “ We are very glad to embark on this partnership with Jetpack Distribution. Mighty Little Bheem is one of the best shows we have produced and we truly believe in its potential worldwide. We look forward to working with Jetpack and further strengthening the reach of this show."