Jetpack Moves Into Licensing and Brand Management

Global kids and family content distributor, Jetpack Distribution announces an exciting expansion of its company remit, to offer a global entertainment brand management service. This includes the development of licensing and merchandising plans for any of its library IP in development or production.

Jetpack now offers, not only worldwide content distribution, but ways to generate ancillary revenue through a variety of brand extensions and channels including: retail, toys, publishing, digital, gaming and events.

Jetpack has brought on board Stephen Toye Green as a strategic advisor to help develop the new division. A c-suite executive, with extensive experience building businesses in global entertainment. Stephen has worked with ITV Studios, Hasbro, Corinthian Entertainment, Galleon Holdings, Chorion and more.

He is an expert in multi-platform IP development, including global ancillary rights exploitation, content production and distribution in the kids and family sector.

Jetpack can now provide creative input into series in development and production, to maximise licensing and publishing success. And can offer a brand plan, financial model and value assessment for each IP to determine its growth path. Jetpack will then work with each IP owner to implement that plan.