25 Mar 2021

Jetpack Signs Deal for Vinewood Animation’s Welcome to Cardboard City

3D animated series, based on a multi-award-winning special, featuring Jacinda Ardern and Ian Brown (Stone Roses), to be made available across the globe.

Jetpack Distribution announces it has acquired the worldwide rights for New Zealand-based Vinewood Animation’s Welcome to Cardboard City.


The deal includes seasons one and two (each 10 x 5 minutes) and the multi-award winning 9-minute special (Fire in Cardboard City) of the comedy animated series, which targets children aged six plus and their families.

Welcome to Cardboard City is a hilarious, action packed, mini-BLOCKBUSTER animation – literally - made out of cardboard. Each season consists of two story-arcs spread over five episodes. All with cliff hanger endings.

Each instalment features action-based blockbuster comedy stories, slapstick hilarity and razor-sharp dialogue. In Cardboard City giant robots attack, aliens make unwelcome contact and radio-active slime turns everyday bungling heroes into bonafide super-powered superheroes. Imagine the characters from The Office and Parks and Recreation placed in the blockbuster worlds of Independence Day, Godzilla the MCU and Star Wars Universe.

Guest stars have included Jacinda Ardern (Prime Minister of New Zealand) and Ian Brown (The Stone Roses). The series won Best Children’s Television Show at the New Zealand Television Awards 2019.

The series has aired on TVNZ in New Zealand (where it was a ratings winner) and the special has been bought by various networks across Europe including HBO Europe, NBC Universal, YLE and RTP.

Welcome to Cardboard City is based on the globally successful special short film Fire in Cardboard City. Which has won awards at film festivals around the world including Tribeca, LA Shorts, Naples, San Diego, Berlin and Amazon.com. The New Yorker requested the film for their prestigious Screening Room short film website. The series won Best Children’s Television Show at the New Zealand Television Awards 2019.

The show is made through a combination of 3D animation and motion capture.

Jetpack CEO, Dominic Gardiner, says: “Welcome to Cardboard City is such an innovative and hilarious concept, we were pretty hooked from the start. The series and special has received global critical acclaim, incredible recognition through awards and festivals and an almost cult following. And it’s easy to see why. Comedy animation is hugely important for the world’s kids and their families right now. I want everyone to see this show.”

Co-creator Phil Brough says: "Matthew and I were sitting around one day thinking about what the hardest job in the world would be. We came up with a firefighter in a city made of cardboard. We wrote the script for Fire In Cardboard City that night. The next day I sat down to animate it. A mere five years later, I finished. Much to our surprise, people loved it. The short film travelled the world, won dozens of awards and spun off into the TV series Welcome to Cardboard City. Amazingly we still love doing it and can't wait to make more."


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