MIPJunior announces that the brand-new edutainment series co-produced by Procidis & Samka in association with France Télévisions, ‘Once Upon a Time…The Objects’ (78 x 7’), will make its World Premiere at MIPJunior. MIPJunior, the world’s leading entertainment industry event for kids & junior content, takes place in Cannes, France on 13 -15 October 2023, ahead of the global entertainment content market MIPCOM, which runs 16-19 October.
In 2024, Maestro, our protean hero, returns with a new series - the 8 th (see below) in the acclaimed saga - dedicated to everyday objects, behind which (including those we can no longer see) lie a host of exciting and entertaining stories that Maestro will reveal. Each object gives kids the opportunity to discover different fields of knowledge (History, Geography, Physics, Natural Sciences, Philosophy), and get to know how they have played a role in the History of Humankind and shaped the world in which we live ... as well as that of tomorrow!
The 78 objects cover those that have existed for hundreds of years to the most recent…the soccer ball, the drone, pants, lip balm and more … In a resolutely cartoonish and contemporary spirit ‘Once Upon a Time…The Objects’ (78 x 7’) is dedicated to making learning FUN! Hot, co-producer, RTS and TV5Monde are also on board for this new production.
Since its first broadcast back in 1978, the ‘Once Upon a Time…’ saga, now encompassed by the Hello Maestro brand, has been on the air non-stop in France and has been translated into 80 languages and is still aired in numerous countries. Maestro continues to be well-known in more than 100 countries. Scientifically rigorous backed up by a wealth of data and information, the series offers kids a form by which they are free to analyze themselves and thus retaining the information. Sciences too will be made more accessible especially when being applied! A scientific committee certifies, validates and updates all the information contained in the episodes and in 2020 the "National Learning Program" label was awarded to the series by the French Ministry of Education. These programs are resolutely humanist, agnostic, apolitical, nongendered, and have always sought to be impartial.
The new series returns with iconic archetypal characters that children can easily and happily identify with.
- Previous series ‘Once Upon a Time…Man’; ‘Once Upon a Time…Space’; ‘Once Upon a Time…Life’; ‘Once Upon a Time…The Americas’; ‘Once Upon a Time…The Discoverers’; ‘Once Upon a Time…The Explorers’; ‘Once Upon a Time…Planet Earth’, the 7 series (26x26’) have become “evergreens” and a reference in educational programs. They are now gathered under the umbrella brand Hello Maestro.
